Tag Archives: bob willard

Peterborough Rocks!

The Peterborough region has many economic strengths to brag about. Our close tie to our many lakes and rivers ensure our region is a magnet for tourists. Industries such as General Electric and Quaker are doing well, providing jobs and spurring the local economy, and we have an ever-growing small business community and vibrant downtown.

Businesses large and small are key to the growth of any region, and we in Peterborough are fortunate to have a solid business community.

Our business community is also very forward thinking, which adds to its continued success. When it comes to taking the environment into consideration in day-to-day operations, there are countless examples of local businesses that have stepped up to the plate, serving as positive examples for others.

Examples include Kawartha Chrysler Dodge Jeep Fiat, East Side Mario’s and Merrett Home Hardware who all upgraded their lighting and are now using significantly less energy because of it. One of the largest and most recognizable faces of the retail business community, Lansdowne Place, has worked hard to achieve environmental excellence. They’ve done everything from sending away organic waste for composting to installing a weather-based smart irrigation system to control water usage outside.

To further help businesses go green, Sustainable Peterborough in partnership with the Greater Peterborough Area Economic Development Corporation and the Green Business Peterborough program are launching the Sustainable Business Initiative (SBI).

The SBI is designed to foster sustainable economic activities among our region’s small and medium sized businesses and aims to educate, motivate and empower local businesses.

The SBI kick-off event will embrace the compelling case for sustainability with guest speaker Bob Willard author of The Sustainability Advantage- Seven Business Case Benefits of a Triple Bottom Line. Mr. Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. Mr. Willard applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities associated with environmental and social issues.

Mr. Willard identifies three ways to frame the business case for sustainability: improved profit, high return on investment (ROI), and higher share price/market valuation.

Sustainability has become the new buzzword similar to green business. However, as Mr. Willard notes, the success of any corporate sustainability initiative needs to revolve around more than just what is socially correct.  In short, it needs to measure up financially, demonstrating it will increase profit, provide a higher more aggressive return on investment and, for publicly traded companies, must improve share value.

As a business leader with IBM Canada, Mr. Willard actively engages the business community to be proactive in capturing opportunities associated with environmental and social issues.

The SBI is supported by local small and medium size business, those who can speak firsthand about the compelling case for adopting sustainable practices.  Some of these local sustainability champions will participate in a panel discussion at the event on January 17th.  This intriguing perceptive will provide justification for embracing sustainability strategies within our local region.

Since September 2012, the Greater Peterborough Chamber of Commerce and GreenUP have been running a program for local businesses that supports the SBI. Called Green Business Peterborough, the program recognizes and encourages businesses to formulate goals and a plan of action that will help move businesses down the path to environmental sustainability.

The Green Business Peterborough program will help local organizations, discover how becoming more environmentally sustainable can bring many lasting benefits.  This program will help to identify incentives, opportunities, resources and create a network within Peterborough of mentors and testimonials; further making the case for businesses to embrace sustainability as a corporate practice that leads to success.

If you’re interested in learning more about the Sustainable Business Initiative, be sure to attend the kick off event on Thursday, January 17th at the Holiday Inn in Peterborough.  The event runs 7:30 to 9:30 am and includes a local continental breakfast. The registration fee is $10. Those interested in attending can register online at http://businesscaseforsustainability.eventbrite.com/ or contact Brigid Ayotte 705-743-0777 ext 2160 or by email at ..

This blog appears courtesy of Peterborough Green-Up.

“Be the Change you want to see in the world“ – Mahatma Gandhi

In a previous post, I shared a survey done by Leapfrog Sustainability of over 250 senior business executives worldwide on their views of the relationship between sustainable business and commercial growth.  A whopping 78% of businesses agreed that sustainability is vital to the future growth of their business and 83% viewed spending on sustainable initiatives as an investment rather than a cost.

Those numbers certainly suggest that the need to develop sustainable business practices is definitely on the radar for most organizations.  However, sustainability consultant and former federal Green Party leader Jim Harris, in his October address at the CIMA Canada Conference 2012, noted that this is not the case.  In mid-December, Financial Post reporter Dan Ovsey spoke with Mr. Harris to get his views on what is still preventing businesses from adopting strategies for sustainability.  A transcript of the interview is available online .

In the interview, Harris identified numerous positive examples of how organizations can recognize significant savings, both financial and environmental.  However these proposed changes are often be thwarted because of the up-front capital and profound operational change they perhaps involve.

Harris highlighted the over $500M in savings IBM recognized over a five year period by taking applications on 3,900 Wintel servers with low utilization rates of less than 10% and putting them on 33 mainframes with utilization rates of over 80%. This modification allowed the company to cut electricity costs by more than 80%; they cut the square footage required in their data centres by more than 85% and reduced their licensing costs by 99% because they no longer required operating and anti-virus systems on each of those servers.

So why aren’t other companies following suit? Well, Harris suggested that perhaps it is because in companies of this size you are asking the the head of one department to take on all the cost and risk of change while some other department gets the financial benefit.  In this case, the transition of applications would be implemented by IT department and therefore all costs associated with it would come out of that department’s budget.  In addition any risks associated with the conversion, which in one of this magnitude would include loss or corruption of data, breach of security and/or downtime of systems, would also be assumed by this department. What this department would not see however, would be any financial gain that came from the conversion such as electricity savings.  That would go to the facilities department.

So how and why would organizations foster and develop more sustainable business practices.  In his book, The Next Sustainability Wave, Bob Willard focuses on two drivers, 1) a compelling business case and 2) threatening market forces, that are currently igniting the need for change and providing a vision of business success if the transition to sustainable operations is managed properly.

Bob has written numerous books and papers on the business value of corporate sustainability strategies.  On January 17th, 2013, he will be coming to the Peterborough Holiday Inn to discuss the Business Case for Sustainability.  He will be joined by a group of local businesses who will participate in a panel discussion about how sustainable business practices have enhanced their operations. Tickets are available online or by calling Brigid Ayotte at 705-743-0777 ext. 2160

Can you chew gum and be sustainable at the same time?

I like to chew gum, mainly the breath freshening type.  Yesterday, my wife returned from a grocery shopping trip and tossed me a small bottle of Dentyne Ice containing 60 pieces. “Check it out”, she said.  Examining the bottle I immediately noticed the label highlighting Earth Pack Compostable Bottle. Interesting, but why would a company go to all the trouble of developing a compostable gum container, unless of course there was a business benefit associated with it.  As it turns out, the company behind the product is Kraft, and a quick review of their website revealed a well-developed sustainability strategy.(http://www.kraftfoodservice.ca/en/bw/Sustainability/default.aspx ). Kraft definitely sees a business benefit to developing more sustainability business practices.

But sustainability isn’t a smart business strategy for solely for large corporations like Kraft.  You can also find it happening right here in small and medium sized businesses in the Peterborough region.  An upcoming event will feature a panel discussion by three local businesses who have first hand experience in the business case for sustainability. They include Dan McWilliams or McWilliams Moving and Storage, Greg Elmhirst of Elmhirst’s Resort, and Scot Murison of Wild Rock Outfitters.  Each will provide their take on the business case for sustainability at the upcoming launch of The Sustainable Business Initiative.

In addition, the event will also feature guest speaker Bob Willard, author of several books including The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line. Bob is somewhat of a business sustainability guru, having given more than 700 talks around the world on the business benefits of sustainability.

The event takes place on Thursday, January 17th from 7:30am – 9:30am at the Holiday Inn.  Tickets are $10 with proceeds to a Fleming College Sustainability Bursary.  You can register at http://businesscaseforsustainability.eventbrite.com/#

Educate, Motivate, Empower

Sustainable Peterborough launches the Sustainable Business Initiative, Educate, Motivate, Empower.  A program designed to foster sustainable economic activities among our regions small and medium sized businesses.

Kick off event to take place Thursday January 17, 2013 at the Holiday Inn Peterborough, 7:30am-9:30am.  Guest speaker is Bob Willard, author of The Sustainability Advantage – Seven Business Case Benefits of a Triple Bottom Line.

Register online at http://businesscaseforsustainability.eventbrite.com/ or by calling Brigid Ayotte 705-743-0777 ext. 2160 .

Event sponsored by Cambium Environmental in partnership with Green Business Peterborough, Peterborough Business Advisory Centre and Sustainable Peterborough.