For some time, the Greater Peterborough Area was positioned as a leader in traditional economic activities such as manufacturing. More recently however, the Greater Peterborough Area has been faced with higher-than-average unemployment rates –a likely reflection of the less than certain global markets of the past several years. In order to ensure meaningful employment for our residents, the region, under the guidance of the Peterborough Economic Development Corporation, is in a marked transition, building upon its traditional, industrial economic base and shifting towards what has been coined the ‘creative economy’ – an economy predominantly based on knowledge and culture, in addition to resource extraction and manufacturing. The creative economy and sustainability help build economic resiliency to market fluctuations.
Our Goal:
We will create and retain prosperity by providing investment and employment opportunities within sustainable local and global markets.
Strategic Directions:
Encourage and promote our leadership in sustainability to attract people and investors to the region.
Retain youth in our communities through education and employment opportunities.
Transition to the creative economy by creating meaningful employment.
Sustain our vibrant downtowns/village centres as hubs for services and products.
Support local businesses to transition to sustainable model.
Priority Action:
Through community asset mapping, promote the region’s abundant natural assets, its sustainability initiatives and industries, and its economic potential.
Projects Associated with the Economic Development and Employment Theme Area
A new local collaborative project, selected amongst 90 national applications, commenced in 2018. This is a 3 year project, funded by FCM. Peterborough and the Kawarthas Economic Development is the project host in partnership with Sustainable Peterborough, Curve Lake First Nation, Hiawatha First Nation, the Township of Selwyn, The Township of Otonabee-South Monaghan, and the County of Peterborough.
Community Partners’ Sustainable Activities pertaining to Economic Development and Employment
Community Partner
Theme Area
Action
Description
Status
Year
City of Peterborough
Economic Development & Employment
Supports GPAEDC
Provides financial assistance
Ongoing
Ongoing
Municipality of Trent Lakes
Economic Development & Employment
Committee
Committee to discuss economic development
Complete
2012
Municipality of Trent Lakes
Economic Development & Employment
Buckhorn Welcome Centre
Promote Tourism
Ongoing
Ongoing
Municipality of Trent Lakes
Economic Development & Employment
Passport to local dining
Promote local restaurants
Ongoing
Ongoing
GreenUp
Economic Development & Employment
Fostering Sustainable Business Practices Prog
Helps organizations improve their bottom line through developing more sustainable and viable practices
Ongoing
Ongoing
GreenUp
Economic Development & Employment
Employment Opportunities
Offers employment in sustainability sector as well as internships with Fleming, Trent, and local high schools
Complete
Ongoing
Black Honey
Economic Development & Employment
Building the local economy
Helping to build the local economy. Supporter of the Kawartha Loon.
Ongoing
Ongoing
Peterborough Economic Development
Economic Development & Employment
Travel Media Association of Canada (TMAC) conference
The Travel Media Association of Canada (TMAC) conference held in the city from June 10 to 13 generated an estimated $575,000 in economic impact on the region in that time. More than 200 travel writers, photographers, filmmakers, bloggers, social media mavens and well-respected travel industry representatives attended the conference, she said. On average, every dollar spent on travel media relations saw a return of $10 to $15 in media value.
Complete
2015
Transition Town Peterborough
Economic Development & Employment
Kawartha Loon - the Local Currency
supports local businesses and farms as a means of community resilience in face of climate change by keeping wealth in Peterborough, forming marketing network among businesses, strengthening community relationships
Ongoing
2016
Transition Town Peterborough
Economic Development & Employment
25% Shift Local Food Peterborough
A community consortium of volunteers researching the economic and employment impacts of a 25% increase in local food production & consumption. Initial research showed a more than $400M impact annually over 10 years of a 25% increase in local food. Includes: reps. from Ptbo Farmers Market, Nourish Peterborough, Farms At Work, OPIRG, Future of food and Farming) and giving opportunities to Trent & Fleming students through Trent Centre for Community Research.